Privacy Policy

At Source Purity (sourcepurity.com), we are dedicated to helping you find the best drinking water filter cartridges for your home. We understand that your privacy is important, and this policy outlines how we collect, use, and protect your information when you visit our website.

Information We Collect

When you visit Source Purity, we may collect certain types of information to improve your experience and understand how our site is used.

• Automatically Collected Information: This includes data gathered through cookies and similar technologies. This information helps us analyze website traffic, understand which of our guides on drinking water filter cartridges are most popular, and track the effectiveness of our content. It typically includes your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This data helps us make Source Purity more useful and relevant to your needs.
• Affiliate Tracking Information: As an Amazon Associate, Source Purity earns from qualifying purchases. When you click on an affiliate link on our site and make a purchase on a third-party retailer's website (like Amazon), a small piece of data (often called an affiliate referral cookie or tracking pixel) is used by the retailer to attribute the sale to Source Purity. This allows us to earn a commission. We do not personally collect or store your purchase details from these retailers. The tracking is solely for referral purposes.
• Information You Provide Voluntarily: If you choose to contact us through our contact form or via email at /contact, you may provide us with personal information such as your name and email address. We use this information solely to respond to your inquiries, feedback, or suggestions related to drinking water filter cartridges or our website content.

How We Use Your Information

The information we collect helps us in several ways:

• To Operate and Improve Source Purity: We use analytics data to understand user behavior, identify popular content related to drinking water filter cartridges, and make design and content improvements to enhance your experience.
• To Facilitate Affiliate Partnerships: Affiliate tracking information is essential for our business model, allowing us to earn commissions that support the operation and maintenance of Source Purity, enabling us to continue providing free, unbiased reviews and guides.
• To Communicate with You: If you contact us, we use your provided information to address your questions or comments directly.

Sharing Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. However, we may share non-personally identifiable information with trusted third parties under specific circumstances:

• Analytics Providers: We use third-party analytics services (like Google Analytics) to help us understand website usage. These services may collect and process data in accordance with their own privacy policies.
• Affiliate Networks: As mentioned, when you click an affiliate link, tracking information is shared with the respective retailer and affiliate network to process commissions. This data is anonymized where possible and does not identify you personally to us.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

Third-Party Links

Source Purity contains links to other websites, primarily to product pages on Amazon and other retailers where you can purchase drinking water filter cartridges. These third-party sites have their own independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Security

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

Your Choices and Rights

You have choices regarding the collection and use of your information:

• Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. However, if you do so, some features of Source Purity or third-party sites (like affiliate tracking) may not function properly.
• Contacting Us: If you have questions about this Privacy Policy or wish to inquire about any data we might hold related to your direct communications with us, please contact us at /contact.

Changes to This Privacy Policy

Source Purity may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the 'Last updated' date at the bottom of the policy. We encourage you to review this page periodically for the latest information on our privacy practices.

Last updated: 2026-07-02